Code is necessary but not sufficient. Great products come from teams that blend design, strategy, and engineering into a single feedback loop. When product thinking leads, development accelerates—because you’re building the right thing the first time.
Invest in product capability early. That doesn’t mean hiring a room full of product managers; it means giving your team the space to understand users, validate assumptions, and align on outcomes before writing code. The best products we’ve seen all share one trait: someone was thinking about the human on the other side of the screen from day one.