Stop Shipping Features. Start Building Systems.

Every new feature is a promise to maintain it, document it, and keep it coherent with everything else. The best products feel simple not because they do less, but because they're built on systems that do more with less surface area. When you shift from "what can we add?" to "what system would make this obsolete?" you start designing for leverage. A well-designed system reduces future work; a new feature almost always adds it. The goal isn't to ship less—it's to ship things that make the next ship easier.